When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

A. Device Information

We collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We collect Device Information using the following technologies:

• Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier.
• Log files: Track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

B. Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

• Name
• Billing address
• Shipping address
• Payment information (including credit card numbers, email address, and phone number).

We refer to this automatically-collected information and provided information collectively as “Personal Information.”

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you.
• Screen our orders for potential risk or fraud.
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).

We share your Personal Information with third parties to help us use your Personal Information, as described above.

• eCommerce Platform: We use a third-party provider (e.g., Shopify, WooCommerce) to power our online store.
• Payment Processors: We use secure payment gateways (e.g., Stripe, PayPal) to process payments. We do not store your full credit card details on our servers.
• Analytics: We use Google Analytics to help us understand how our customers use the Site.
• Compliance with Laws: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages.

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

You can opt-out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children under 13. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to ask that your Personal Information be ported to a new service, and to ask that your Personal Information be corrected, updated, or deleted.

If you would like to exercise these rights, please contact us through the contact information below.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email or by mail using the details provided below:

Email: contact@purrfait.com